Kilburn, D., 2009. CIM Marketing workshop: Value creation. Documentation. Poole, England: Bournemouth University. (Unpublished)
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Abstract
Case study on Motorola used to demonstrate how value creation can be highly beneficial within companies
Item Type: | Monograph (Documentation) |
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Additional Information: | Documentation presented at Value creation- CIM marketing workshop, Guildford, 17 October 2009 |
Group: | Bournemouth University Business School |
ID Code: | 13399 |
Deposited By: | Associate Professor David Kilburn |
Deposited On: | 24 Mar 2010 19:42 |
Last Modified: | 14 Mar 2022 13:29 |
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