CIM Marketing workshop: Value creation.

Kilburn, D., 2009. CIM Marketing workshop: Value creation. Documentation. Poole, England: Bournemouth University. (Unpublished)

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Abstract

Case study on Motorola used to demonstrate how value creation can be highly beneficial within companies

Item Type:Monograph (Documentation)
Additional Information:Documentation presented at Value creation- CIM marketing workshop, Guildford, 17 October 2009
Subjects:Technology > Business, Management and Marketing
Group:School of Tourism
ID Code:13399
Deposited By:Associate Professor David Kilburn
Deposited On:24 Mar 2010 19:42
Last Modified:07 Mar 2013 15:23

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