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Kilburn, D., 2009. CIM Marketing workshop: Value creation. Documentation. Poole, England: Bournemouth University. (Unpublished)
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Abstract
Case study on Motorola used to demonstrate how value creation can be highly beneficial within companies
| Item Type: | Monograph (Documentation) |
|---|---|
| Additional Information: | Documentation presented at Value creation- CIM marketing workshop, Guildford, 17 October 2009 |
| Subjects: | Technology > Business, Management and Marketing |
| Group: | School of Tourism > Centre for Event and Sport Research |
| ID Code: | 13399 |
| Deposited By: | Associate Professor David Kilburn |
| Deposited On: | 24 Mar 2010 19:42 |
| Last Modified: | 07 Mar 2013 15:23 |
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