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CIM case study-Strategic Marketing in Practice- WHSmith PLC.

Kilburn, D., 2006. CIM case study-Strategic Marketing in Practice- WHSmith PLC. Documentation. Poole, England: Bournemouth University. (Unpublished)

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Abstract

CIM Case study - WHSmith PLC - Tutors notes presented by David Kilburn

Item Type:Monograph (Documentation)
Group:Bournemouth University Business School
ID Code:13608
Deposited By: Associate Professor David Kilburn
Deposited On:15 Apr 2010 19:15
Last Modified:14 Mar 2022 13:29

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