CIM case study-Strategic Marketing in Practice- WHSmith PLC.

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Kilburn, D., 2006. CIM case study-Strategic Marketing in Practice- WHSmith PLC. Documentation. Poole, England: Bournemouth University. (Unpublished)

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Abstract

CIM Case study - WHSmith PLC - Tutors notes presented by David Kilburn

Item Type:Monograph (Documentation)
Subjects:Technology > Business, Management and Marketing
Group:School of Tourism > Centre for Event and Sport Research
ID Code:13608
Deposited By:Associate Professor David Kilburn
Deposited On:15 Apr 2010 20:15
Last Modified:07 Mar 2013 15:24

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