Kilburn, D., 2005. Chartered Institute of Marketing: Strategic Marketing in Practice. An analysis of Signifo Expenses case study. Documentation. Poole, England: Bournemouth University. (Unpublished)
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Abstract
Tutor's notes: presented to senior marketing managers
Item Type: | Monograph (Documentation) |
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Group: | Bournemouth University Business School |
ID Code: | 13648 |
Deposited By: | Associate Professor David Kilburn |
Deposited On: | 15 Apr 2010 19:32 |
Last Modified: | 14 Mar 2022 13:29 |
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