Chartered Institute of Marketing: Strategic Marketing in Practice. An analysis of Signifo Expenses case study.

Kilburn, D., 2005. Chartered Institute of Marketing: Strategic Marketing in Practice. An analysis of Signifo Expenses case study. Documentation. Poole, England: Bournemouth University. (Unpublished)

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Abstract

Tutor's notes: presented to senior marketing managers

Item Type:Monograph (Documentation)
Subjects:Technology > Business, Management and Marketing
Group:Faculty of Management
ID Code:13648
Deposited By: Associate Professor David Kilburn
Deposited On:15 Apr 2010 19:32
Last Modified:02 Aug 2016 11:50

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