Holland, M., 2002. Tools and techniques for locating, retrieving and storing electronic text. In: Daymon, C. and Holloway, I., eds. Qualitative Research Methods in Public Relations and Marketing communications. London: Routledge, pp. 47-68.
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This chapter describes the techniques needed for using electronic databases to locate and retrieve references to, and full text of, articles in journals, conference papers and chapters in books. It also gives a brief summary of techniques for storing references electronically. The following topics are covered in detail: using appropriate natural language and controlled vocabularies for efficient and effective searching; search using phrases; search using references that relate to your topic to find which other authors have also cited them; use of in-field searching; record your references using bibliographic software.
|Item Type:||Book Section|
|Number of Pages:||293|
|Additional Information:||Permission is hereby granted [by Thompson Publishing Services] for use of small abstracts/extracts totalling Max 500 words per chapter for non-commercial use.|
|Uncontrolled Keywords:||Research Methods, Information retrieval, Public Relations, Marketing Communications|
|Subjects:||Social Sciences > Communication, Cultural and Media Studies|
|Group:||Student and Academic Services > Library and Learning Support|
|Deposited By:||INVALID USER|
|Deposited On:||29 Mar 2007|
|Last Modified:||07 Mar 2013 14:37|
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