The dark side of political marketing.

Baines, P. R., O'Shaughnessy, N., Moloney, K., RIchards , B., Butler, S. and Gill , M., 2010. The dark side of political marketing. European Journal of Marketing, 44 (3/4), pp. 478-495.

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DOI: 10.1108/03090561011020543

Abstract

An application of Reversal Theory to a sample of Islamist propaganda from the UK

Item Type:Article
ISSN:0309-0566
Subjects:Social Sciences > Communication, Cultural and Media Studies
Group:Media School
ID Code:14794
Deposited By:Dr Kevin Moloney LEFT
Deposited On:23 May 2010 20:56
Last Modified:07 Mar 2013 15:29

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