Alford, P., 2008. Open Space – a collaborative process for facilitating Tourism IT partnerships. In: O’Connor, P., Höpken , W. and Gretzel, U., eds. Information and communication technologies in Tourism 2008: Proceedings of the International Conference in Innsbruck, Austria, 2008. Berlin, Heidelberg: Springer, pp. 430-440.
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The success of IT projects depends on the success of the partnerships on which they are based. However past research by the author has identified a significant rate of failure in these partnerships, predominantly due to an overly technical mindset, leading to the question: “how do we ensure that, as technological solutions are implemented within tourism, due consideration is given to human-centred issues?” The tourism partnership literature is explored for additional insights revealing that issues connected with power, participation and normative positions play a major role. The method, Open Space, is investigated for its ability to engage stakeholders in free and open debate. This paper reports on a one-day Open Space event sponsored by two major intermediaries in the UK travel industry who wanted to consult their business partners. Both the running of the event and its results reveal how Open Space has the potential to address some of the weaknesses associated with tourism partnerships.
|Item Type:||Book Section|
|Subjects:||Social Sciences > Tourism|
|Group:||School of Tourism|
|Deposited By:||Dr Philip Alford|
|Deposited On:||14 Jul 2010 16:36|
|Last Modified:||07 Mar 2013 15:34|
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