Performance, Politics and Media: How the 2010 British General Election leadership debates generated ‘talk’ amongst the electorate.

Scullion, R., Jackson, D. and Molesworth, M., 2013. Performance, Politics and Media: How the 2010 British General Election leadership debates generated ‘talk’ amongst the electorate. Journal of Political Marketing, 12 (2-3), pp. 226-243.

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DOI: 10.1080/15377857.2013.781476

Abstract

During the British General Election 2010 a major innovation was introduced in part to improve engagement: a series of three live televised leadership debates took place where the leader of each of the three main parties, Labour, Liberal Democrat and Conservative, answered questions posed by members of the public and subsequently debated issues pertinent to the questions. In this study we consider these potentially ground breaking debates as the kind of event that was likely to generate discussion. We investigate various aspects of the ‘talk’ that emerged as a result of watching the debates. As an exploratory study concerned with situated accounts of the participants experiences we take an interpretive perspective. In this paper we outline the meta-narratives (of talk) associated with the viewing of the leadership debates that were identified, concluding our analysis by suggesting that putting a live debate on television and promoting and positioning it as a major innovation is likely to mean that is how the audience will make sense of it – as a media event.

Item Type:Article
ISSN:1537-7857
Subjects:Social Sciences > Communication, Cultural and Media Studies
Social Sciences > Politics
Group:Media School > Institute for Media and Communication Research
ID Code:16547
Deposited By:Dr Daniel Jackson
Deposited On:19 Oct 2010 10:15
Last Modified:14 Jan 2014 13:58

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