Microblogging, constituency service and impression management – UK MPs and the use of Twitter.

Lilleker, D. and Jackson, N., 2011. Microblogging, constituency service and impression management – UK MPs and the use of Twitter. Journal of Legislative Studies, 17 (1), pp. 86-105.

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DOI: 10.1080/13572334.2011.545181

Abstract

Twitter, a microblogging site which allows users to deliver statements, thoughts and links in 140 characters to followers as well as a wider Internet audience, is the latest online communications technology adopted by MPs. Assessing the use of early adopters, this article considers which MPs are most likely to use Twitter (e.g. tweeting), and how. Content analysis of tweeting MPs was conducted, and identified personal and political characteristics which may influence use. The data suggested that of the six characteristics tested, gender, party and seniority had most impact on adoption. Applying Jones and Pittman’s (1982) typology there is clear evidence that MPs use Twitter as a tool of impression management. Constituency service is a secondary function of the use of Twitter by MPs. Where MPs use Twitter as part of their constituency role it is to promote their local activity. We note that a small group of MPs use Twitter as a regular communication channel, but most are only occasionally dipping their toe into the microbloggersphere.

Item Type:Article
ISSN:1357-2334
Subjects:Social Sciences > Communication, Cultural and Media Studies
Social Sciences > Politics
Group:Media School > Institute for Media and Communication Research
ID Code:17456
Deposited By:Dr Darren Lilleker
Deposited On:02 Mar 2011 09:08
Last Modified:07 Mar 2013 15:42

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