The British host: just how welcoming are we?

Brown, L. and Richards, S., 2011. The British host: just how welcoming are we? Journal of Further and Higher Education,. (In Press)

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Abstract

Despite the rise in international education, there is a lack of literature on the domestic student perspective. This paper redresses the balance somewhat and reports findings from a qualitative study of British student attitudes to the presence in large numbers of international students on their tourism management programme. Analysis revealed home students to be empathetic, flexible and eager to learn about new cultures. This mindset was attributed by participants to their desire to work in the international tourism industry and their understanding that tourist satisfaction increases in line with host receptivity. A simultaneous trend of segregation in the home and international student body was revealed: this was interpreted as an inevitable desire to gravitate towards similarity in a multicultural setting.

Item Type:Article
Subjects:Social Sciences > Education
Group:School of Tourism > International Centre for Tourism and Hospitality Research
ID Code:17597
Deposited By:Lorraine Brown
Deposited On:12 Apr 2011 09:48
Last Modified:07 Mar 2013 15:43

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