Customer profile classification using transactional data.

Apeh, E. T., Gabrys, B. and Schierz, A. C., 2011. Customer profile classification using transactional data. In: Third World Congress on Nature and Biologically Inspired Computing (NaBIC), 19-21 Octpber 2011, Salamanca Spain. IEEE, pp. 37-43.

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Official URL: http://www.mirlabs.org/nabic11/

DOI: 10.1109/NaBIC.2011.6089414

Abstract

Customer profiles are by definition made up of factual and transactional data. It is often the case that due to reasons such as high cost of data acquisition and/or protection, only the transactional data are available for data mining operations. Transactional data, however, tend to be highly sparse and skewed due to a large proportion of customers engaging in very few transactions. This can result in a bias in the prediction accuracy of classifiers built using them towards the larger proportion of customers with fewer transactions. This paper investigates an approach for accurately and confidently grouping and classifying customers in bins on the basis of the number of their transactions. The experiments we conducted on a highly sparse and skewed real-world transactional data show that our proposed approach can be used to identify a critical point at which customer profiles can be more confidently distinguished.

Item Type:Book Section
ISBN:978-1-4577-1122-0
Uncontrolled Keywords:Data mining, data prepocessing, decision support systems, classification algorithms, industry applications
Subjects:Generalities > Computer Science and Informatics > Artificial Intelligence
Technology > Business, Management and Marketing
Generalities > Computer Science and Informatics
Group:School of Design, Engineering & Computing > Smart Technology Research Centre
ID Code:18459
Deposited By:Unnamed user with email eapeh@bournemouth.ac.uk
Deposited On:09 Sep 2011 12:16
Last Modified:28 Aug 2012 12:33

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