Chapleo, C., 2006. Is communications a strategic activity in UK Education? International Journal of Educational Advancement, 6 (4), pp. 306-314.
This is the latest version of this eprint.
Full text available as:
|PDF (Word to PDF conversion (via antiword) conversion from application/msword to application/pdf)|
This qualitative exploratory paper investigates whether communications/public relations is regarded by opinion formers in UK education as a strategic business activity or a tactical marketing tool. It is based upon depth interviews with 16 senior managers with strategic roles in UK higher or further education, or Government bodies, conducted between June and September 2004. The findings seem to suggest that communications/PR is ideally seen by leaders as a strategic function, but that there are limitations to this vision becoming a reality. The research goes on to offer initial conclusions on some of the issues surrounding perception, resource, and implementation of strategic communications/PR in UK education, with implications for practitioners considered.
|Subjects:||Social Sciences > Education|
|Deposited By:||Dr Chris Chapleo|
|Deposited On:||09 Dec 2011 15:02|
|Last Modified:||15 Jan 2014 11:51|
Available Versions of this Item
- Is communications a strategic activity in UK Education? (deposited 05 Dec 2011 16:08)
- Is communications a strategic activity in UK Education? (deposited 09 Dec 2011 15:02) [Currently Displayed]
Downloads per month over past year
|Repository Staff Only -|