Branding a university: adding real value or ‘smoke and mirrors’?

Chapleo, C., 2010. Branding a university: adding real value or ‘smoke and mirrors’? In: Molesworth, M., Scullion, R. and Nixon , E., eds. The Marketisation of Higher Education and the Student as Consumer. Routledge, pp. 101-114.

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Item Type:Book Section
ISBN:978-0-41558445
Number of Pages:264
Subjects:Technology > Business, Management and Marketing
Group:Business School
ID Code:18997
Deposited By:Dr Chris Chapleo
Deposited On:12 Dec 2011 15:13
Last Modified:07 Mar 2013 15:50

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