Social media use and impact during the holiday travel planning process.

Fotis, J., Buhalis, D. and Rossides, N., 2012. Social media use and impact during the holiday travel planning process. In: Fuchs, M., Ricci, F. and Cantoni, L., eds. Information and Communication Technologies in Tourism 2012. Vienna, Austria: Springer-Verlag, pp. 13-24.

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Abstract

Through an empirical study among holiday travellers, residing in the Former Soviet Union Republics, this paper presents a comprehensive view of role and impact of social media on the whole holiday travel planning process: Before, during and after the trip, providing insights on usage levels, scope of use, level of influence and trust. Findings suggest that social media are predominantly used after holidays for experience sharing. It is also shown that there is a strong correlation between perceived level of influence from social media and changes made in holiday plans prior to final decisions. Moreover, it is revealed that user-generated content is perceived as more trustworthy when compared to official tourism websites, travel agents and mass media advertising.

Item Type:Book Section
ISBN:978-3-7091-1141-3
Number of Pages:516
Uncontrolled Keywords:Social media; travel planning process; holidays
Subjects:Social Sciences > Tourism
Group:School of Tourism
ID Code:19262
Deposited By:Mr John Fotis
Deposited On:31 Jan 2012 10:00
Last Modified:07 Mar 2013 15:52

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