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The Ethics of Netnography.

Flintham, J., 2011. The Ethics of Netnography. In: 3rd Annual Postgraduate Research Conference Bournemouth University, 12 January 2011, Bournemouth University, England.

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Ethics_of_Netnography.Jan2011.JF.pdf - Presentation



Ethnographic and phenomenological research is commonly used to understand the motivations behind, and consequences of, people’s participation in online spaces; and such qualitative methods are arguably essential to understanding the role that virtual spaces might play in areas of mental well-being, personal health and self-help. Such techniques clearly require consideration of the ethical dimension of research practices. This presentation examines the ethical guidelines for Internet-based studies published by the British Psychological Association and examples of their implementation in research projects, and suggests that such guidelines inappropriately apply models of public space to the web, and that their application often obscures an underlying misunderstanding of Internet practices. This presentation represents a key stage in the author's research into the use of online spaces by people who are bereaved, and is based on preliminary surveys prior to undertaking ethnographic and phenomenological research.

Item Type:Conference or Workshop Item (Paper)
Group:Faculty of Media & Communication
ID Code:19480
Deposited By: Mr Joe Flintham LEFT
Deposited On:05 Mar 2012 15:15
Last Modified:14 Mar 2022 13:42


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