Impacts of Instrumental vs Relational Centered Logic on Cause-Related Marketing Decision Making.

Liu, C.-Y. G., 2011. Impacts of Instrumental vs Relational Centered Logic on Cause-Related Marketing Decision Making. In: Academy of Marketing Conference 2011, 5 - 7 July 2011, University of Liverpool Management School, Liverpool, UK.

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Official URL: http://www.academyofmarketing.org/conference-2011/...


Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:20356
Deposited By:Mrs Denise George
Deposited On:23 May 2012 11:57
Last Modified:07 Mar 2013 15:56

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