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The importance of goal setting.

Watson, T., 2011. The importance of goal setting. In: 3rd European Summit on Measurement, 8--11 June 2011, Lisbon, Portugal.

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AMEC Lisbon - Goals & Objectives (TWatson).ppt


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Filmed presentation of Prof Tom Watson addressing the European Summit on Measurement 2011 on goal and objective setting in the context of public relations measurement.

Item Type:Conference or Workshop Item (Speech)
Uncontrolled Keywords:Evaluation ; Goal-setting ; Measurement ; Public Relations ; Objective-setting
Group:Faculty of Media & Communication
ID Code:20480
Deposited By: Symplectic RT2
Deposited On:23 Oct 2012 10:54
Last Modified:14 Mar 2022 13:45


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