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ToolsWatson, T., 2012. ROI - the Miami debate. Discussion Paper. Gainesville, FL: Institute for Public Relations.
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ROI - The Miami Debate (TW final June 7 2012) MW 7_20pm TW June 8 (2).docx 19kB |
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Official URL: http://www.instituteforpr.org/2012/07/roi-%e2%80%9...
Abstract
Report on the debate over the relevance of the Return on Investment (ROI) concept in public relations. Also includes audio of the debate and the presentation of European research by Profs Tom Watson and Ansgar Zerfass (Leipzig).
| Item Type: | Monograph (Discussion Paper) |
|---|---|
| Group: | Faculty of Media & Communication |
| ID Code: | 20481 |
| Deposited By: | Symplectic RT2 |
| Deposited On: | 23 Oct 2012 13:34 |
| Last Modified: | 14 Mar 2022 13:45 |
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