ROI - the Miami debate.

Watson, T., 2012. ROI - the Miami debate. Discussion Paper. Gainesville, FL: Institute for Public Relations.

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Official URL: http://www.instituteforpr.org/2012/07/roi-%e2%80%9...

Abstract

Report on the debate over the relevance of the Return on Investment (ROI) concept in public relations. Also includes audio of the debate and the presentation of European research by Profs Tom Watson and Ansgar Zerfass (Leipzig).

Item Type:Monograph (Discussion Paper)
Subjects:UNSPECIFIED
Group:Media School > Institute for Media and Communication Research
ID Code:20481
Deposited By:Unnamed user with email symplectic@symplectic
Deposited On:23 Oct 2012 14:34
Last Modified:23 Oct 2012 14:34

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