Watson, T., 2012. ROI - the Miami debate. Discussion Paper. Gainesville, FL: Institute for Public Relations.
Full text available as:
ROI - The Miami Debate (TW final June 7 2012) MW 7_20pm TW June 8 (2).docx
Official URL: http://www.instituteforpr.org/2012/07/roi-%e2%80%9...
Report on the debate over the relevance of the Return on Investment (ROI) concept in public relations. Also includes audio of the debate and the presentation of European research by Profs Tom Watson and Ansgar Zerfass (Leipzig).
|Item Type:||Monograph (Discussion Paper)|
|Group:||Faculty of Media & Communication|
|Deposited By:||Unnamed user with email symplectic@symplectic|
|Deposited On:||23 Oct 2012 13:34|
|Last Modified:||23 Oct 2012 13:34|
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