PR Evaluation: Change, what change?

Watson, T., 2009. PR Evaluation: Change, what change? In: 1st European Summit on Measurement, June 2009, Berlin.

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Abstract

Summary of recent research in to practitioner attitudes to PR evaluation

Item Type:Conference or Workshop Item (Speech)
Uncontrolled Keywords:Evaluation ; Public Relations ; Research
Subjects:UNSPECIFIED
Group:Media School
ID Code:20488
Deposited By:Unnamed user with email symplectic@symplectic
Deposited On:23 Oct 2012 16:28
Last Modified:23 Oct 2012 16:28

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