Watson, T., 2011. What does ROI mean to practitioners? In: 3rd European Summit on Measurement, 8--10 June 2011, Lisbon.
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Abstract
Presentation on UK research into the Return on Investment (ROI) concept amongst practitioners
Item Type: | Conference or Workshop Item (Speech) |
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Uncontrolled Keywords: | Evaluation ; Measurement ; Public Relations ; Return on Investment ; ROI ; United Kingdom |
Group: | Faculty of Media & Communication |
ID Code: | 20489 |
Deposited By: | Symplectic RT2 |
Deposited On: | 24 Oct 2012 08:40 |
Last Modified: | 14 Mar 2022 13:45 |
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