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What does ROI mean to practitioners?

Watson, T., 2011. What does ROI mean to practitioners? In: 3rd European Summit on Measurement, 8--10 June 2011, Lisbon.

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Breakout Group B - ROI - Tom Watson.pdf


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Presentation on UK research into the Return on Investment (ROI) concept amongst practitioners

Item Type:Conference or Workshop Item (Speech)
Uncontrolled Keywords:Evaluation ; Measurement ; Public Relations ; Return on Investment ; ROI ; United Kingdom
Group:Faculty of Media & Communication
ID Code:20489
Deposited By: Symplectic RT2
Deposited On:24 Oct 2012 08:40
Last Modified:14 Mar 2022 13:45


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