What does ROI mean to practitioners?

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Watson, T., 2011. What does ROI mean to practitioners? In: 3rd European Summit on Measurement, 8--10 June 2011, Lisbon.

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Official URL: http://www.amecorg.com/

Abstract

Presentation on UK research into the Return on Investment (ROI) concept amongst practitioners

Item Type:Conference or Workshop Item (Speech)
Uncontrolled Keywords:Evaluation ; Measurement ; Public Relations ; Return on Investment ; ROI ; United Kingdom
Subjects:Social Sciences > Communication, Cultural and Media Studies
Group:Media School > Institute for Media and Communication Research
ID Code:20489
Deposited By:Unnamed user with email symplectic@symplectic
Deposited On:24 Oct 2012 09:40
Last Modified:24 Oct 2012 09:40

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