Let’s get dangerous: a review of current public relations historical scholarship.

Watson, T., 2013. Let’s get dangerous: a review of current public relations historical scholarship. In: Ozdemir, P. and Yamanoglu, M.A., eds. Festschrift for Professor Metin Kazanci, Ankara University, Turkey. Ankara, Turkey: Ankara University. (Submitted)

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Abstract

The “state of play” of scholarship in the history of public relations field is reviewed in this paper. It reflects on papers and keynote addresses delivered at the International History of Public Relations Conference (IHPRC), which was first held in 2010, and journal articles. Using these, recent scholarship and historiography are analysed. The field is starting to move gradually from an initial eclectic, often descriptive, approach towards a more researched and sometimes critical approach. The paper calls for a more critical approach to scholarship and away from culturally inappropriate models of practice.

Item Type:Book Section
Subjects:Social Sciences > Communication, Cultural and Media Studies
Group:Media School
ID Code:20493
Deposited By:Unnamed user with email symplectic@symplectic
Deposited On:29 Oct 2012 12:27
Last Modified:07 Mar 2013 15:56

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