How Can I Drink Safely?; Perception Versus the Reality of Alcohol Consumption.

Ritchie, C., Ritchie, F. and Ward, R., 2009. How Can I Drink Safely?; Perception Versus the Reality of Alcohol Consumption. Service Industries Journal, 29, 1397 - 1411 .

Full text available as:

[img]
Preview
PDF (Word to PDF conversion (via antiword) conversion from application/msword to application/pdf) - Accepted Version
91kB

DOI: 10.1080/02642060903026288

Abstract

This article investigates differences between perception and actual consumption of alcohol in young adults within the UK, suggesting that inaccurate information in the public domain may hamper those seeking to drink safely plus the development of moderate drinking cultures. Results confirm that inaccurate information may be preventing the development of safe drinking behaviours among certain groups. In addition, they indicate that some groups choose to ignore safe consumption limits in particular circumstances. Results indicate that many government strategies aimed at reducing unsafe drinking behaviour are inaccurately targeted; changing male public consumption behaviour may trigger changes in female behaviour.

Item Type:Article
ISSN:0264-2069
Uncontrolled Keywords:alcohol units ; Alcohol Consumption ; Alcohol policy ; safe drinking ; Moderating drinking
Subjects:UNSPECIFIED
Group:School of Tourism
ID Code:20510
Deposited By:Unnamed user with email symplectic@symplectic
Deposited On:20 Nov 2012 14:13
Last Modified:20 Nov 2012 14:13

Document Downloads

More statistics for this item...
Repository Staff Only -
BU Staff Only -
Help Guide - Editing Your Items in BURO