Cyprus as a winter destination. An exploratory study.

Abstract

Seasonal fluctuations of demand are regular in the Mediterranean islands. this could be attributed to the distinct qualities of island destinations, their vulnerability, peripherality, and isolation. this article aims to determine whether Cyprus has the geographical and governance qualities needed to address seasonality by diversifying its tourism product. An exploratory, interpretive, inductive approach to research was undertaken with key informers within the industry to investigate these issues. the findings indicate that Cyprus has the necessary geographical features to address seasonality. however, there is high dependency on small number of tour operators, air travel companies, the narrow sun-and-sea product, and governmental control, which prevents winter tourism development.