Cyprus' image—a sun and sea destination—as a detrimental factor to seasonal fluctuations. Exploration into motivational factors for holidaying in Cyprus.

Koutra, C. and Karyopouli, S., 2013. Cyprus' image—a sun and sea destination—as a detrimental factor to seasonal fluctuations. Exploration into motivational factors for holidaying in Cyprus. Journal of Travel and Tourism Marketing, 30 (7), pp. 700-714.

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DOI: 10.1080/10548408.2013.827548

Abstract

Cyprus is established as a summer destination. To aid the destination in developing its winter season as well, this research uses a qualitative inductive approach to explore the tourists’ current image of the island and their motivations of visiting it. The research indicates that the current image, which essentially portrays Cyprus as a sun-and-sea destination is thought to dissuade tourists from perceiving the island as a year-round destination. Nonetheless, increasing the pull factors of the destination through the development of unique special interest products can help in extending the tourism season as well as broaden its narrow image.

Item Type:Article
ISSN:1054-8408
Uncontrolled Keywords:Tourism, Cyprus, Seasonality, Demand, Supply, Mediterranean ; Island Tourism ; Grounded Theory ; Qualitative Approach
Subjects:Geography and Environmental Studies
Group:Business School > Centre for Research in Management
ID Code:20539
Deposited By:Unnamed user with email symplectic@symplectic
Deposited On:03 Dec 2012 11:00
Last Modified:19 Nov 2013 16:41

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