The North Cyprus Conference Sector: Establishing a Competitive Advantage.

Oral, J. and Whitfield, J.E., 2010. The North Cyprus Conference Sector: Establishing a Competitive Advantage. Tourism Analysis, 15, pp. 411-424.

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DOI: 10.3727/108354210X12864727453142


North Cyprus had recently positioned itself as a conference destination. Given external and internal factors such as political isolation and the over dependency on casino tourism, policymakers have recognised the importance of the conference sector in creating sustainable growth for North Cyprus’s tourism driven economy. Increasingly, Turkish conference organisers are choosing North Cyprus as a destination to host conferences. As such, Turkish conference organisers were questioned via an internet based questionnaire to determine attributes considered important within the conference destination selection process. An Importance-Performance Analysis (IPA) was performed, the findings identified that North Cyprus was perceived as a high performer with reference to; ease of accessibility, distance of destination, conference venue and accommodation price, safety and security, climate, hospitality, quality, quantity and availability of hotel rooms. However, in relation to North Cyprus, a unique application of IPA identified macro- and micro-destination attributes that North Cyprus should improve on; transportation within destination, availability of technological resources, the range of conference venues, conference staff training, destinations marketing activities and quality of local restaurants. The findings provided implications for destination managers in terms of branding, as well as conference venue and accommodation providers in terms of targeting conference organisers more effectively and promoting North Cyprus to conference sector stakeholders.

Item Type:Article
Uncontrolled Keywords:Turkish Republic of North Cyprus ; Conference sector ; Importance-Performance Analysis ; Business Tourism ; Casino
Subjects:Social Sciences > Tourism
Group:Faculty of Management
ID Code:20722
Deposited By: Dr Julie Whitfield
Deposited On:16 Feb 2013 20:01
Last Modified:02 Aug 2016 11:53

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