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Attracting Convention and Exhibition Attendance to Complex Mice Venues: Emerging Data From Macao.

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Whitfield, J.E., Dioko, L., Webber, D. and Zhang, B., 2014. Attracting Convention and Exhibition Attendance to Complex Mice Venues: Emerging Data From Macao. International Journal of Tourism Research, 16 (2), 169-179.

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DOI: 10.1002/jtr.1911

Abstract

This study presents an importance-performance analysis of multi-level attributes (event, facility and destination) evaluated by delegates attending an exhibition event in a ‘complex meetings, incentive, convention or exhibition (MICE) venue’ in greater China (mainland China, Hong Kong, Macao and Taiwan). The study's findings expound the relevance of various attributes in light of the emergence of complex MICE venues and destination resorts and, in particular, emphasizes the relative importance of destination – vis-à-vis facility – and core event-related attributes towards determining exhibition attendance.

Item Type:Article
ISSN:1099-2340
Uncontrolled Keywords:exhibition attendance;destination attributes;MICE;business tourism
Group:Bournemouth University Business School
ID Code:20724
Deposited By: Dr Julie Whitfield
Deposited On:16 Feb 2013 20:07
Last Modified:14 Mar 2022 13:46

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