Whitfield, J.E., Dioko, L., Webber, D. and Zhang, B., 2014. Attracting Convention and Exhibition Attendance to Complex Mice Venues: Emerging Data From Macao. International Journal of Tourism Research, 16 (2), pp. 169-179.
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This study presents an importance-performance analysis of multi-level attributes (event, facility and destination) evaluated by delegates attending an exhibition event in a ‘complex meetings, incentive, convention or exhibition (MICE) venue’ in greater China (mainland China, Hong Kong, Macao and Taiwan). The study's findings expound the relevance of various attributes in light of the emergence of complex MICE venues and destination resorts and, in particular, emphasizes the relative importance of destination – vis-à-vis facility – and core event-related attributes towards determining exhibition attendance.
|Uncontrolled Keywords:||exhibition attendance;destination attributes;MICE;business tourism|
|Subjects:||Social Sciences > Tourism|
|Group:||Faculty of Management|
|Deposited By:||Dr Julie Whitfield|
|Deposited On:||16 Feb 2013 20:07|
|Last Modified:||02 Aug 2016 11:53|
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Attracting Convention and Exhibition Attendance to Complex Mice Venues: Emerging Data From Macao. (deposited 09 May 2012 13:50)
- Attracting Convention and Exhibition Attendance to Complex Mice Venues: Emerging Data From Macao. (deposited 16 Feb 2013 20:07) [Currently Displayed]
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