Tools
ToolsOliver, J. J., 2013. Media Management Trends and Tools 2012. Project Report. None. (Unpublished)
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Abstract
Businesses increasingly find themselves competing in highly dynamic markets, making visibility of the future limited and the strategic way forward ambiguous. This report presents the findings from a survey of UK media executives and identifies their outlook for the industry, and an evaluation of their usage and satisfaction with the tools that they use to manage their businesses. The survey found four strong themes amongst media executives. These were related to the launch of new products and services, seeking innovation through collaborative partnerships, leveraging their brand and content through new platforms, and uncertainty regarding the future direction of the industry.
| Item Type: | Monograph (Project Report) |
|---|---|
| Group: | Faculty of Media & Communication |
| ID Code: | 20818 |
| Deposited By: | Symplectic RT2 |
| Deposited On: | 15 Apr 2013 11:27 |
| Last Modified: | 14 Mar 2022 13:46 |
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