The History of Public Relations in Greece from 1950 to 1980: Professionalization of the “art”.

Watson, T. and Theofilou, A., 2014. The History of Public Relations in Greece from 1950 to 1980: Professionalization of the “art”. Public Relations Review, 40 (4), pp. 700-706.

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DOI: 10.1016/j.pubrev.2014.01.005

Abstract

The early development of public relations in Greece is explored through a focus on the period between 1950 and 1980. Specifically, the article considers the origins and early developments, important actors, international influences, professional bodies and the field of practice. It found that Greek business public relations was greatly influenced by American practices and through influential practitioners’ contact with the International Public Relations Association (IPRA).

Item Type:Article
ISSN:0363-8111
Uncontrolled Keywords:Greece, history, IPRA, PR, professionalization, public relations
Subjects:UNSPECIFIED
Group:Media School
ID Code:21006
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:06 Jan 2014 16:22
Last Modified:13 May 2015 13:50

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