Watson, T. and Theofilou, A., 2014. The History of Public Relations in Greece from 1950 to 1980: Professionalization of the “art”. Public Relations Review, 40 (4), pp. 700-706.
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Theofilou%20%26%20Watson%20-%20History%20of%20Public%20Relations%20in%20Greece%20%28Blinded%29%20FINAL.docx-1.pdf - Submitted Version
The early development of public relations in Greece is explored through a focus on the period between 1950 and 1980. Specifically, the article considers the origins and early developments, important actors, international influences, professional bodies and the field of practice. It found that Greek business public relations was greatly influenced by American practices and through influential practitioners’ contact with the International Public Relations Association (IPRA).
|Uncontrolled Keywords:||Greece, history, IPRA, PR, professionalization, public relations|
|Group:||Faculty of Media & Communication|
|Deposited By:||Unnamed user with email symplectic@symplectic|
|Deposited On:||06 Jan 2014 16:22|
|Last Modified:||13 May 2015 13:50|
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