Destination Marketing Organizations and destination marketing: A narrative analysis of the literature.

Pike, S. and Page, S.J., 2014. Destination Marketing Organizations and destination marketing: A narrative analysis of the literature. Tourism Management, 41, 202 - 227.

Full text available as:

[img]
Preview
PDF
Eprints - Pike and Page - DMO and destination marketing-1.pdf - Submitted Version

868kB

DOI: 10.1016/j.tourman.2013.09.009

Abstract

This article presents the first narrative analysis of the areas of research that have developed within the destination marketing field since its commencement in 1973. Given the broad extent of the field, and the absence of any previous reviews in four decades, a key challenge is in providing a focus for such a disparate body of knowledge. The review is structured around one principal question: 'To what extent is the Destination Marketing Organisation (DMO) responsible for the competitiveness of the destination?'. In pursuit of this underlying question, we address a number of themes including nomenclature and the DMO, the evolution of the destination marketing literature, competitiveness as the DMO reason d'être, and DMO effectiveness including issues of branding and positioning, and future research themes in the field. © 2013 Elsevier Ltd.

Item Type:Article
ISSN:0261-5177
Subjects:UNSPECIFIED
Group:Faculty of Management
ID Code:21118
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:24 Mar 2014 12:31
Last Modified:20 Jun 2016 13:26

Downloads

Downloads per month over past year

More statistics for this item...
Repository Staff Only -