Determinants of intention to purchase leisure travel over the Internet.

Moital, M., Vaughan, R., Edwards, J. and Peres, R., 2009. Determinants of intention to purchase leisure travel over the Internet. Anatolia: an international journal of tourism and hospitality research, 20 (2), 345 - 358.

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DOI: 10.1080/13032917.2009.10518913

Abstract

More than 10 years on since the launch of the Internet, there are clear differential levels of adoption of the Internet for purchasing leisure travel across countries. In some countries, such as Portugal, only a minority of travel purchasing is conducted over the Internet. This paper aims to contribute to a greater understanding of adoption of purchasing over the Internet by evaluating the determinants of intention to adopt the Internet for purchasing leisure travel. A number of variables are used to assess which factors influence intention, including the attributes of purchasing over the Internet (relative advantage and complexity), involvement, and the stage in the e-commerce adoption path. Kruskal-Wallis and logistic regression were employed and the results indicated that relative advantage, involvement and stage in the e-commerce adoption path were important predictors of the intention to purchase leisure travel over the Internet, while complexity was not.

Item Type:Article
ISSN:1303-2917
Uncontrolled Keywords:Adoption, Internet leisure travel attitudes, Portugal logistic regression
Subjects:UNSPECIFIED
Group:Faculty of Management
ID Code:21174
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:13 May 2014 11:21
Last Modified:02 Aug 2016 11:53

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