Moital, M., Vaughan, R., Edwards, J. and Peres, R., 2009. Determinants of intention to purchase leisure travel over the Internet. Anatolia: an international journal of tourism and hospitality research, 20 (2), 345 - 358.
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Moital, Vaughan, Edwards and Peres (2009) Predictors of intention to purchase.pdf - Accepted Version
More than 10 years on since the launch of the Internet, there are clear differential levels of adoption of the Internet for purchasing leisure travel across countries. In some countries, such as Portugal, only a minority of travel purchasing is conducted over the Internet. This paper aims to contribute to a greater understanding of adoption of purchasing over the Internet by evaluating the determinants of intention to adopt the Internet for purchasing leisure travel. A number of variables are used to assess which factors influence intention, including the attributes of purchasing over the Internet (relative advantage and complexity), involvement, and the stage in the e-commerce adoption path. Kruskal-Wallis and logistic regression were employed and the results indicated that relative advantage, involvement and stage in the e-commerce adoption path were important predictors of the intention to purchase leisure travel over the Internet, while complexity was not.
|Uncontrolled Keywords:||Adoption, Internet leisure travel attitudes, Portugal logistic regression|
|Group:||Faculty of Management|
|Deposited By:||Unnamed user with email symplectic@symplectic|
|Deposited On:||13 May 2014 11:21|
|Last Modified:||02 Aug 2016 11:53|
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