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The Regeneration Games: Commodities, Gifts and the Economics of London 2012.

MacRury, I. and Poynter, G., 2008. The Regeneration Games: Commodities, Gifts and the Economics of London 2012. International Journal of the History of Sport, 25 (14), 2072 - 2090 .

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regeneration games.pdf - Accepted Version


DOI: 10.1080/09523360802439254


This paper considers contradictions between two concurrent and tacit conceptions of the Olympic ‘legacy’, setting out one conception that understands the games and their legacies as gifts alongside and as counterpoint to the prevailing discourse, which conceives Olympic assets as commodities. The paper critically examines press and governmental discussion of legacy, in order to locate these in the context of a wider perspective contrasting ‘gift’ and ‘commodity’ Olympics – setting anthropological conceptions of gift-based sociality as a necessary supplement to contractual and dis-embedded socio-economic organizational assumptions underpinning the commodity Olympics. Cost-benefit planning is central to modern city building and mega-event delivery. The paper considers the insufficiency of this approach as the exclusive paradigm within which to frame and manage a dynamic socio-economic and cultural legacy arising from the 2012 games.

Item Type:Article
Group:Faculty of Media & Communication
ID Code:21188
Deposited By: Symplectic RT2
Deposited On:05 May 2014 19:00
Last Modified:14 Mar 2022 13:48


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