Kooli, K. , Ben Mansour, K. and Rizky , U., 2014. Determinants of online trust and their impact on online purchase intention. International Journal of Technology Marketing, 9 (3), pp. 305-319.
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International Journal of Technology Marketing 2 3 14.pdf - Accepted Version
Abundant literature has examined online trust. However the different approaches were scarcely integrated to address the determinants of online trust and their impacts on online purchase intention. An integrative approach to online trust is adopted in this paper. A survey is carried out on a sample of 401 online consumers in Indonesia. The findings show that purchase intention is significantly influenced by online trust. Besides, there is significant impact of personality based trust (benevolence, integrity, credibility), cognitive based trust (reputation and cost benefit calculation) and institutional based trust (situation normality) on online trust.
|Additional Information:||Cannot archive until publication. Six month embargo on postprint. 6 month embargo on pdf.|
|Uncontrolled Keywords:||Online trust, Personality based trust, Cognitive based trust, Institutional based trust, Purchase intention.|
|Deposited By:||Unnamed user with email symplectic@symplectic|
|Deposited On:||12 May 2014 15:49|
|Last Modified:||05 May 2015 09:52|
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