Rihova, I., Buhalis, D., Moital, M. and Gouthro, M.-B., 2015. Conceptualising customer-to-customer value co-creation in tourism. International Journal of Tourism Research, 17 (7), pp. 356-363.
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IJTR resubmission final.pdf - Accepted Version
The notion that tourists actively co-create value with organisations is increasingly acknowledged in tourism marketing. Yet, not much is known about the processes in play when customers co-create value with each other. This conceptual paper offers a theoretical basis for the study of customer-to-customer [C2C] co-creation in tourism contexts, while debating the epistemological assumptions of value-related research in tourism. Proposed conceptual framework posits that value is socially constructed and embedded in tourists’ social practices.
|Additional Information:||Article first published online: 29 JAN 2014|
|Uncontrolled Keywords:||customer-to-customer ; co-creation ; tourism experience|
|Group:||Faculty of Management|
|Deposited By:||Unnamed user with email symplectic@symplectic|
|Deposited On:||12 May 2014 15:59|
|Last Modified:||02 Aug 2016 11:53|
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