Tools
ToolsWatson, T., 2012. Current and emerging trends in public relations theory and practice. In: Invited presentation at the Faculty of Communication Arts, 5 November 2012, Chulalongkorn University, Bangkok, Thailand.
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Abstract
Presentation on key PR issues including measurement and evaluation (ROI), communication management (Communication Controlling) and the history of public relations.
| Item Type: | Conference or Workshop Item (Speech) |
|---|---|
| Uncontrolled Keywords: | Public relations ; PR ; Practice ; PR theory ; ROI ; Communication Controlling ; PR History ; Curriculum |
| Group: | Faculty of Media & Communication |
| ID Code: | 21234 |
| Deposited By: | Symplectic RT2 |
| Deposited On: | 19 May 2014 13:00 |
| Last Modified: | 14 Mar 2022 13:48 |
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