Current and emerging trends in public relations theory and practice.

Watson, T., 2012. Current and emerging trends in public relations theory and practice. In: Invited presentation at the Faculty of Communication Arts, 5 November 2012, Chulalongkorn University, Bangkok, Thailand.

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Abstract

Presentation on key PR issues including measurement and evaluation (ROI), communication management (Communication Controlling) and the history of public relations.

Item Type:Conference or Workshop Item (Speech)
Uncontrolled Keywords:Public relations ; PR ; Practice ; PR theory ; ROI ; Communication Controlling ; PR History ; Curriculum
Subjects:UNSPECIFIED
Group:Media School
ID Code:21234
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:19 May 2014 13:00
Last Modified:19 May 2014 13:00

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