Watson, T., 2014. Keep calm and evaluate: Encouraging practitioners to measure effectively. Other. International Public Relations Association (IPRA).
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Official URL: http://www.ipra.org/itl/01/2014/keep-calm-and-eval...
Abstract
Measurement has been a concern for the PR profession for the best part of a century. Today, agreeing on value from the outset lies at the heart of true insight into whether communication is effective or not.
Item Type: | Monograph (Other) |
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Group: | Faculty of Media & Communication |
ID Code: | 21243 |
Deposited By: | Symplectic RT2 |
Deposited On: | 20 May 2014 12:52 |
Last Modified: | 14 Mar 2022 13:48 |
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