Keep calm and evaluate: Encouraging practitioners to measure effectively.

Watson, T., 2014. Keep calm and evaluate: Encouraging practitioners to measure effectively. Other. International Public Relations Association (IPRA).

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Official URL: http://www.ipra.org/itl/01/2014/keep-calm-and-eval...

Abstract

Measurement has been a concern for the PR profession for the best part of a century. Today, agreeing on value from the outset lies at the heart of true insight into whether communication is effective or not.

Item Type:Monograph (Other)
Subjects:UNSPECIFIED
Group:Media School
ID Code:21243
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:20 May 2014 12:52
Last Modified:20 May 2014 12:52

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