Watson, T., 2014. Keep calm and evaluate: Encouraging practitioners to measure effectively. Other. International Public Relations Association (IPRA).
Full text available as:
Tom%20Watson%20-%20Keep%20Calm%20and%20Evaluate.docx.pdf - Accepted Version
Official URL: http://www.ipra.org/itl/01/2014/keep-calm-and-eval...
Measurement has been a concern for the PR profession for the best part of a century. Today, agreeing on value from the outset lies at the heart of true insight into whether communication is effective or not.
|Item Type:||Monograph (Other)|
|Group:||Faculty of Media & Communication|
|Deposited By:||Unnamed user with email symplectic@symplectic|
|Deposited On:||20 May 2014 12:52|
|Last Modified:||20 May 2014 12:52|
Downloads per month over past year
|Repository Staff Only -|