Watson, T., 2014. CSR - Challenging Questions. In: 4th Middle East Public Relations Symposium, 19--20 March 2014, Zayed University, Academic City, Dubai, UAE.
Full text available as:
CSR challenging questions.pdf - Accepted Version
The presentation analyses current understandings of CSR and their visual representation; give examples of 'good' and 'bad' CSR/social marketing; considers the critical attack on CSR before presenting a checklist for communicators to use when developing CSR communication strategies.
|Item Type:||Conference or Workshop Item (Speech)|
|Uncontrolled Keywords:||CSR, Corporate Social Responsibility, Social Marketing, Checklist, Critical approaches, Imagery, Social Investment|
|Group:||Faculty of Media & Communication|
|Deposited By:||Unnamed user with email symplectic@symplectic|
|Deposited On:||20 May 2014 10:30|
|Last Modified:||20 May 2014 10:30|
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