CSR - Challenging Questions.

Watson, T., 2014. CSR - Challenging Questions. In: 4th Middle East Public Relations Symposium, 19--20 March 2014, Zayed University, Academic City, Dubai, UAE.

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Abstract

The presentation analyses current understandings of CSR and their visual representation; give examples of 'good' and 'bad' CSR/social marketing; considers the critical attack on CSR before presenting a checklist for communicators to use when developing CSR communication strategies.

Item Type:Conference or Workshop Item (Speech)
Uncontrolled Keywords:CSR, Corporate Social Responsibility, Social Marketing, Checklist, Critical approaches, Imagery, Social Investment
Subjects:UNSPECIFIED
Group:Media School
ID Code:21249
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:20 May 2014 10:30
Last Modified:20 May 2014 10:30

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