Adi, A., Erickson, K. and Lilleker, D., 2014. Elite Tweets: Analyzing the Twitter Communication Patterns of Labour Party Peers in the House of Lord. Policy & Internet, 6 (1), 1 - 27 .
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The microblogging platform Twitter has gained notoriety for its status as both a communication channel between private individuals and as a public forum monitored by journalists, the public, and the state. Its potential application for political communication has not gone unnoticed; politicians have used Twitter to attract voters, interact with constituencies and advance issue-based campaigns. This article reports findings from the research team's work with 21 peers sitting on the Labour frontbench. The researchers monitored and archived the peers' activity on Twitter for a period of 3 months between June and September 2012. Using a sample of 4,363 tweets and a mixed methodology combining semantic analysis, social network analysis, and quantitative analysis, this article explores the peers' patterns of usage and communication on Twitter. Key findings are that as a tweeting community their behavior is consistent with other communities. However, there is evidence that a coherent strategy is lacking in their coordinated use of the platform. Labour peers tend to work in small, clustered networks of self-interest as opposed to collectively to promote party policy.
|Uncontrolled Keywords:||Twitter; social network analysis; House of Lords; elite groups; semantic analysis; U.K. Labour Party|
|Group:||Faculty of Media & Communication|
|Deposited By:||Unnamed user with email symplectic@symplectic|
|Deposited On:||23 Jun 2014 13:44|
|Last Modified:||23 Jun 2014 13:44|
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