Mobility - Unveiling the essence and value of mobility.

Bolat, E., 2014. Mobility - Unveiling the essence and value of mobility. In: European Academy of Marketing Conference, 3--6 June 2014, Valencia, Spain, 174 - 174 .

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This paper aims to map distinctive mobile technology values. In doing so this paper uses empirical data given by users who engage with mobile technology on both personal and professional levels. Evolved grounded theory and value-focused thinking approach are applied to analyse twenty-eight in-depth interviews with SME managers representing the UK creative sector. This study provides insights into experiences of mobile technology use by outlining conditions that drive and slow down mobile technology adoption, motives in using mobile technology and set of functional, social epistemic, emotional values that distinguish mobile technology use from using stationary and fixed network information technologies.

Item Type:Conference or Workshop Item (Paper)
Group:Business School
ID Code:21292
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:23 Jun 2014 15:03
Last Modified:23 Jun 2014 15:03


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