Birch, D. and Sit, J., 2014. Contextualising the experiential quality of shopping centre entertainment events: A service drama approach. In: Academy of Marketing Conference: Marketing Dimensions: People, places and spaces., 7--10 July 2014, Bournemouth, England.
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Item Type: | Conference or Workshop Item (Paper) |
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Group: | Bournemouth University Business School |
ID Code: | 21344 |
Deposited By: | Symplectic RT2 |
Deposited On: | 11 Jul 2014 10:53 |
Last Modified: | 14 Mar 2022 13:49 |
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