Contextualising the experiential quality of shopping centre entertainment events: A service drama approach.

Birch, D. and Sit, J., 2014. Contextualising the experiential quality of shopping centre entertainment events: A service drama approach. In: Academy of Marketing Conference: Marketing Dimensions: People, places and spaces., 7--10 July 2014, Bournemouth, England.

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Item Type:Conference or Workshop Item (Paper)
Subjects:UNSPECIFIED
Group:Business School
ID Code:21344
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:11 Jul 2014 10:53
Last Modified:13 Jul 2015 09:19

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