Oliver, J. J., 2014. Dynamic capabilities and superior firm performance in the UK media industry. Journal of Media Business Studies, 11 (2), 55 - 77 .
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JOMBS2014_Dynamic_Capabilities_of_TV_Broadcasters.docx.pdf - Accepted Version
The past decade has seen a transformation in the way television broadcasters have managed their businesses. This paper examines the theory of ‘dynamic capability’ in two UK television broadcasters, BskyB and ITV, and their attempts to transform themselves into multi-product, multi-platform media companies. Using Comparative Financial Analysis and Content Analysis in a time series, this paper illustrates how the strategic management of media firms can be significantly different for two companies operating in the same sector. This research demonstrates an original contribution to knowledge by providing evidence of the dynamic capability performance effects of significant players in UK television broadcasting.
|Group:||Faculty of Media & Communication|
|Deposited By:||Unnamed user with email symplectic@symplectic|
|Deposited On:||27 Aug 2014 15:15|
|Last Modified:||12 Apr 2016 04:15|
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