Destination Online Communication: Why Less is Sometimes More. A Study of Online Communications of English Destinations.

Inversini, A., Cantoni, L. and De Pietro, M., 2014. Destination Online Communication: Why Less is Sometimes More. A Study of Online Communications of English Destinations. Journal of Travel and Tourism Marketing, 31 (5), 563 - 575.

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DOI: 10.1080/10548408.2014.883949

Abstract

This research investigates the relationship between Web site design and the Web site end-user experience of a vast number of English tourism destinations, both local and regional ones. Following recent research in the field, this paper evaluates destinations' online communication based on the implemented Web site features and on the effectiveness of the communication itself, borrowing its research methodology from different domains. After content and functionality analysis, a user-experience, scenario-based investigation has been carried out, which demonstrated that complex Web sites do not always serve end-users' needs properly; in other words, Web site complexity is not directly related with good user experience. This research may help destination managers to foster their online communication if they have fewer content and functionalities but are better focused and clearly user-oriented. © 2014 Taylor & Francis.

Item Type:Article
ISSN:1054-8408
Subjects:UNSPECIFIED
Group:Faculty of Management
ID Code:21435
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:22 Sep 2014 14:39
Last Modified:02 Aug 2016 11:53

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