Media Management Tools: UK broadcast media executives’ perspective.

Oliver, J. J., 2013. Media Management Tools: UK broadcast media executives’ perspective. International Journal on Media Management, 15 (4), 245 - 257 .

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DOI: 10.1080/14241277.2013.863100

Abstract

The UK broadcast media landscape provides an interesting context to understand and explore the competitive dynamics of media organisations’. As an industry characterised by uncertainty and turbulence, this paper considers the process by which broadcast media organisations develop their strategies and the type of analytical tools that they use to underpin this process. This paper presents the findings of a survey of UK broadcast media executives and their views on the outlook for the UK Media Industry; the influence that the competitive environment has on developing media strategy; and the management tools that they use and their levels of satisfaction with these tools. It concludes that UK broadcast media is a competitive and turbulent environment, and that media strategy is developed using a number of media management tools that have varying degrees of success in terms of helping broadcast media executives to manage their media organisations’ in uncertain and complex conditions.

Item Type:Article
ISSN:1424-1277
Subjects:UNSPECIFIED
Group:Media School
ID Code:21518
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:24 Oct 2014 13:26
Last Modified:01 Dec 2015 01:08

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